Did you know 8 of the most popular birth dates in the UK land in September?

It's really crowded out there. So in the last week of September, we set out to make a few customers' birthdays stand out a bit. You know, make a real song and dance of it.

So we organised a brass band, some ribbon dancers*, a big billboard with their face on it and surprised them next to Tower Bridge so London could see how much of a legend they are. Yeah, we made an actual song and dance out of it.

It was incredible to see our shocked customers' faces and enjoy the ridiculous celebration we put on for them.

*and an impromptu gorilla.

I just wanted to take a moment to Tash for all your hard work and dedication to our Big Birthday Energy Campaign. Your unwavering commitment and creative contributions have been instrumental in making this campaign a massive success.
Your energy and enthusiasm are truly infectious, and they’ve helped inspire everyone on the team to give their best. It’s been an incredible journey working alongside you to bring our campaign to life, and I couldn’t be more grateful for your passion and determination.
— Louise Daniel, Head of CRM
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